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John Crickett is the creator of Coding Challenges, a newsletter for engineers that has over 54k subscribers. John’s LinkedIn profile grew from 3k to 150k+ followers in a year. In this episode, we dive into the process and mindset that allowed John’s following to grow so quickly.
👉 Listen on: Metacast, Apple Podcasts, Spotify, YouTube or wherever you listen to podcasts.
Segments
[00:34] Introduction
[02:54] Spending a million Euros and a year on an MVP
[05:30] Coding Challenges
[07:51] MVP for an info product vs. software
[13:27] Growth on LinkedIn
[17:08] Post structure
[19:24] Comments on posts
[21:24] Twitter/X
[24:51] Coding Challenges newsletter
[26:48] Building a personal brand
[33:45] Nicheing on LinkedIn
[41:26] Selling B2B vs. B2C
[46:54] Tangent on car salesmen
[49:49] Book recommendations
Show notes
Where to find John
30 Day LinkedIn Personal Branding Challenge for Software Engineers (starts on May 20, 2024!)
Links
Podcasts
Books
Stop Asking Questions by Andrew Warner
Hatching Twitter by Nick Bilton
Get in touch
We’d love to hear from you!
Email: hello@buildersgonnabuild.com
Arnab’s Twitter: @or9ob
You can also leave comments on this substack post. Don’t forget to subscribe if you haven’t already!
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Ep.8: John Crickett on growing your LinkedIn and newsletter audience