Ep.8: John Crickett on growing your LinkedIn and newsletter audience

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👉 Listen on: Metacast, Apple Podcasts, Spotify, YouTube or wherever you listen to podcasts.

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John Crickett is the creator of Coding Challenges, a newsletter for engineers that has over 54k subscribers. John’s LinkedIn profile grew from 3k to 150k+ followers in a year. In this episode, we dive into the process and mindset that allowed John’s following to grow so quickly.

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👉 Listen on: Metacast, Apple Podcasts, Spotify, YouTube or wherever you listen to podcasts.

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Segments

• [00:34] Introduction

• [02:54] Spending a million Euros and a year on an MVP

• [05:30] Coding Challenges

• [07:51] MVP for an info product vs. software

• [13:27] Growth on LinkedIn

• [17:08] Post structure

• [19:24] Comments on posts

• [21:24] Twitter/X

• [24:51] Coding Challenges newsletter

• [26:48] Building a personal brand

• [33:45] Nicheing on LinkedIn

• [41:26] Selling B2B vs. B2C

• [46:54] Tangent on car salesmen

• [49:49] Book recommendations

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Show notes

Where to find John

• John’s LinkedIn

• Coding Challenges

• Coding Challenges newsletter

• Coding Chats podcast

• 30 Day LinkedIn Personal Branding Challenge for Software Engineers (starts on May 20, 2024!)

Links

• Advent of Code

• Carrd website builder

• AirChat

Podcasts

• My First Million (Jason Cohen episode)

Books

• Stop Asking Questions by Andrew Warner

• Hatching Twitter by Nick Bilton

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Get in touch

We’d love to hear from you!

• Email: hello@buildersgonnabuild.com

• Ilya’s LinkedIn

• Arnab’s Twitter: @or9ob

You can also leave comments on this substack post. Don’t forget to subscribe if you haven’t already!

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